Net Promoter Score. To be or not to be? That is the ultimate customer...
By Dale Wolf For now, I say the answer is "yes." Net Promoter Score will improve an organization’s transformation into one that sees customer experience as its main purpose. Advocates and growth will...
View ArticleThe Richter Scale Debate on Net Promoter Scoring Rages On
My posting earlier this week regarding Net Promoter Scoring is not going down without challenge! I cited a comment by Timothy Keiningham, senior vice president and head of consulting at IPSOS Loyalty,...
View ArticleThe Net Promoter Development Insight
By Dale Wolf The Net Promoter Score, of course, is based on a single question: "would you recommend us to your friends and colleagues?" I love the simplicity of this Net Promoter Score method. In the...
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